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Games, web3, and interactive media.

About me

👋🏽 I’m a gaming exec and founder who has been in gaming and interactive media for over a decade. I’m currently advising and consulting with some terrific companies in blockchain games, accelerating their product strategy and business development. Previously, I ran NFT business development, partnerships, creator programs, IP licensing, content, and strategy for the NFT collectibles and gamified marketplace of Animoca Brands.

Before this, I was part of the founding exec team and VP of Product & Business Development at SuperData Research, the world's leading provider of data and insights on digital games, esports, VR, and gaming video content. SuperData was acquired by Nielsen in 2018 🦄 and I stayed on as a VP there until starting Britesiders.

At SuperData, I led biz dev, product strategy, and partnerships, while crafting the interactive media strategies for some of the world’s largest gaming companies such as EA, Epic, Riot, and Activision; media like HBO, Fox, Disney, Warner Bros; brands like Coca Cola and Mars; folks like Facebook, Google, Twitch, Apple; and every hedge fund involved in games.

I launched two industry-changing DaaS platforms 📈, the SuperData Arcade and Arena.

I’m a gamer at heart, and have seen (and helped spur forward) some of the biggest shifts in the space over the last decade+. Physical -> Digital -> Subscription -> F2P -> The future. I think web3 has the potential to be one of the next great innovations, IF it rewards gamers and is fun.

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Sam Barberie is an executive in gaming and web3. He has worked with every major game publisher, developer, platform, and media company in crafting their gaming and interactive media strategies.